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Start-up of the Week: Meet Trukker, the Uber of MENA’s logistics industries

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Trukker is attempting to stitch together a digital layer of control and transparency in the logistics industry through data-led innovations

In today’s episode of the ‘Start-up of the Week’, International Finance will talk about Trukker, MENA’s (Middle East and North Africa) largest digital freight platform, which leverages its cloud expertise to offer freight forwarding solutions like booking trucks for cross-border deliveries, commercial and house moves, rentals, and item deliveries.

Trukker provides a mobile app to deliver instant quotes to customers, apart from facilitating real-time consignment tracking, and on-time deliveries.

“The best possible transport allocation. Instant pricing. Live track-and-trace. Real-time analytics. Find everything you need to streamline your freight operations on MENA’s largest digital freight forwarder platform for your on-road logistics. Each day, thousands of shippers and carriers optimize and cut costs, increase loads, reduce empty miles, and enjoy improved income on the TruKKer platform,” the venture stated further.

Decoding Trukker’s Operational Ecosystem

Trukker is attempting to stitch together a digital layer of control and transparency in the logistics industry through data-led innovations.

Trukker’s intelligent freight network, which as of October 2023, is serving over 700 clients in more than 10 nations, is smoothening out the frictions between demand and supply, apart from eliminating any load-related uncertainty.

Nearly 6000 drivers are currently earning 75% of their monthly incomes through Trukker’s platform.

“Our cloud-based freight solutions offer end-to-end coverage and a full-service portfolio for shippers, carriers, and businesses alike. That’s how we’re introducing shared efficiencies for all the involved parties in a supply chain. Behind the scenes, we cross-reference and analyze millions of data points across touchpoints and interactions. Our ever-growing data pool and AI-driven platform ensure continual process optimization with each transportation cycle for all our network users. At TruKKer, it’s all about delivering the future of freight now,” the venture added further.

Established in 2016, the start-up immediately captured MENA’s business landscape by launching ‘UAE Cross Border’ in 2018, followed by its branch openings in Saudi Arabia and Egypt in 2019. In 2021, Trukker acquired Pakistan-based digital freight booking platform TruckSher. In the same year, Trukker made its market debut in Turkey, Oman and Bahrain. A year later, Trukker’s branches were opened in Poland and Kazakhstan too.

Through the solution called ‘Move My Home’, the start-up helps Emirati families during their relocation by providing them live location tracking and status updates on the movement of latters’ assets. Trukker’s seasoned team of moving professionals ensure zero damage to these assets while relocating them to new homes.

“Our relocation experts offer end-to-end care for your goods throughout the journey and beyond while you enjoy an effortless moving experience. These skilled professionals can dismantle and rearrange your decor, fix necessary circuits, set up devices, and do paint jobs. You don’t need to do anything,” the venture remarked.

During house relocation, a family can request a quote from TruKKer, following which the venture’s sales representatives will contact the customer.

When it comes to moving the family’s belongings to the new property, Trukker takes a day to move the contents of a studio/one-bedroom apartment. For bigger homes, the process takes two or three days. The customer needs to pay 50% of the bill amount in advance and the rest on the day of the move.

Trukker helps businesses to find logistical and freight support in the MENA region without the involvement of middlemen and freight brokers.

By December 2022, Trukker established its presence in the West Asia. The UAE and Saudi Arabia markets are currently contributing almost 40% to the company’s revenue flow.

Trukker has three main digital solutions, ‘TruKKer Pulse’ for B2B clients, ‘TruKKer Load Board’ for truck service providers, and ‘TruKKer Driver App’.

‘TruKKer Pulse’, apart from helping businesses to ship commercial cargo, also caters to the needs of retail customers looking for movers and packers services.

TruKKer’s Load Board Interface provides truck owners and transportation companies with an overview of the marketplace, clients available for fleet owners to bid on, and analytics on their operational efficiency.

Through the venture’s solutions, the drivers and fleet managers in the MENA region can also upload relevant documents and manage their payments, stay connected with each other, store invoices, submit proof of delivery and manage warehouses.

Trukker In News

Talking about Trukker’s recent achievements, the venture earned the fourth rank in Forbes Middle East’s list called ‘MENA’s Top 50 Most-Funded Start-ups 2022’.

Through its presence in Poland and Kazakhstan, Trukker will now be eyeing to extend its reach into the European markets in the coming days.

“Poland and Kazakhstan are strategically located along the Belt and Road route at the crossroads of Eurasia. Poland’s convenient transportation, low freight costs, and high logistics performance index, which ranks 28th globally, provide favourable conditions for TruKKer to access European supply,” remarked Gaurav Biswas, while interacting with the Gulf News in November 2022.

As of October 2023, Trukker is being backed by large institutional investors including Mubadala, STV, ADQ, and IFC. The start-up closed a USD 100 million series C in September 2022 led by Investcorp, a large private equity firm with USD 40 billion assets under management.

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