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Mastercard, vCita launch Business Unusual targeting micro and small firms

Mastercard vCita
The platform is built to help small firms expand and grow in a digitally-enhanced environment

Mastercard has partnered with vCita to launch Business Unusual digital tools platform in Europe, media reports said. The platform is built to help small firms expand in a digitally-enhanced environment. The offering targets micro and small businesses, media reports said.

The offering will be provided to target customers for free for the first three months from the time of sign up. These businesses will benefit from a range of tools including eInvoicing, billing, client management, email marketing and online scheduling among others.

vCita is a customer relationship management firm collaborating with Mastercard to enhance digitisation for micro and small businesses.

Marcus O’Toole, vice president and head of Small Business Segment at Mastercard Europe, in a statement, said, “We are delighted to announce this new partnership with vCita that will enable micro and small business owners to drive efficiency into their businesses at such a critical time. This partnership builds on our desire to become a partner of choice for businesses of all sizes here in Europe and around the world. By partnering with vCita to launch Business Unusual, we are delivering real help for small businesses as they build digital-first capabilities into their operations. When small businesses suffer, local economies suffer, and Mastercard is pleased to be supporting these important pillars of our communities in a meaningful way.”

Currently, small businesses comprise 99 percent of the European economy. However, they are unable to accept card payments owing to a lack of affordable card terminals, media reports said. In this context, the Business Unusual package will be vital to European businesses’ growth.

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