International Finance

Rob Goldman explains why Facebook needs user data

Vice President of ads Rob Goldman writes in a blog post Facebook extracts data to understand users and to cater ads that might interest them

“To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. Advertising lets us keep Facebook free. But we aren’t blind to the challenges this model poses. It requires a steadfast commitment to privacy,” Goldman says.

“So our promise is this: we do not tell advertisers who you are or sell your information to anyone. That has always been true. We think relevant advertising and privacy aren’t in conflict, and we’re committed to doing both well.

However, Facebook has access to information further than necessary using Facebook Pixel Tool to build websites.

Goldman seconds the argument by stating that users are not equivalent of products and the social media platform doesn’t misuse users’ privacy.

“We don’t sell your information,” he said. “When an advertiser runs a campaign on Facebook, we share reports about the performance of their ad campaign. We could, for example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone.”

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