John Ternus takes the Apple helm, eyes AI revolution and foldable iPhones
The iPhone maker's hardware veteran inherits a USD 4 trillion business facing pressure of catching up with the rivals in the AI race...
Tag : Siri
IF Insights: Tim Cook leaves with a new Siri and Apple’s biggest AI gamble yet
The centrepiece of Apple’s Worldwide Developers Conference 2026 was a completely rebuilt version of Siri, rebranded as "Siri AI"...
All you need to know about the revamping of Apple’s Siri
The Siri revamp, touted to be the biggest in the AI assistant’s nearly 15-year history, will be released to consumers as early as September...
John Ternus and Apple’s battle for the post-smartphone era
Despite refining hardware and perfecting chip architecture, Apple has been lagging big time, in terms of integrating AI in its devices...
IF Insights: Dear Apple, it’s time to say goodbye to Siri
Despite being first to market, Siri never quite delivered on the promise of a helpful, intelligent assistant...
IF Insights: iPhone 16 & Apple’s AI push
Along with a more durable display screen, the new iPhone 16 also promised a bold new palette of colours...