IF Insights: Tim Cook leaves with a new Siri and Apple’s biggest AI gamble yet
The centrepiece of Apple’s Worldwide Developers Conference 2026 was a completely rebuilt version of Siri, rebranded as "Siri AI"...
Tag : Siri
All you need to know about the revamping of Apple’s Siri
The Siri revamp, touted to be the biggest in the AI assistant’s nearly 15-year history, will be released to consumers as early as September...
John Ternus and Apple’s battle for the post-smartphone era
Despite refining hardware and perfecting chip architecture, Apple has been lagging big time, in terms of integrating AI in its devices...
IF Insights: Dear Apple, it’s time to say goodbye to Siri
Despite being first to market, Siri never quite delivered on the promise of a helpful, intelligent assistant...
IF Insights: iPhone 16 & Apple’s AI push
Along with a more durable display screen, the new iPhone 16 also promised a bold new palette of colours...