Companies shifting R&D spending to software and services
PWC’s Strategy& study says there is a shift away from product-based offerings October 27, 2016: By 2020, companies will have shifted the majority of their R&D spending away from product-based offerings to software and service offerings, according to the 2016 Global Innovation 1000 Study from Strategy&, PwC’s strategy consulting business. The need to stay competitive is the top reason...