International Finance
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Top 5 employee engagement & retention strategies

IFM_Employee retention
Technology facilitates collective intelligence through employee feedback platforms and market research tools

PwC found in 2014 that engaged employees are 87% less likely to resign. C-suite executives globally now prioritize employee engagement.

However, long-term job engagement is more challenging than ever. But Why?

Involving staff boosts dedication and engagement, Brandpie worked with organizations in several sectors, industries, and regions and identified five consistent areas that increase employee engagement.

Start With A Powerful Story
Successful employee engagement efforts require senior leadership alignment, a willingness to embrace new technology without being led by it, and, most crucially, a commitment to truly listen to and democratize employee perspectives, regardless of seniority.

People need to know why your firm exists, what you want to achieve, how you plan to do it, and how they can help. Define and authentically express your narrative. Learning, growth, sustainability, and client services should “ladder up” to your story.

Employees are overworked. Too much noise prevents people from filtering or prioritizing communications. Reducing it is difficult, but with the correct data, internal stakeholders can prioritize what’s critical and “nice to have.”

For example, employees are three times more likely to interact with mobile content than web-based information outside work. Video content keeps 53% more employees active, while 2/3 of workers found their company app more accessible and faster to use than emails or printed materials.

Hear Your People
We conducted online focus groups with over 5,000 employees for years. And people cherish being heard. Technology facilitates collective intelligence through employee feedback platforms and market research tools.

Businesses have tools to bring people together and get them to respond immediately, sharing their views and ideas. Technology empowers everyone and boosts involvement, so great ideas can come from anyone.

Follow Through
Employees often say companies don’t “walk the talk”. Yet, despite their criticism, especially in a company’s yearly survey, nothing seems to change.

Technology facilitates idea sharing, but a centralized team (or local group) that takes action can make all the difference. Employees will only gain interest if their suggestions are implemented. We’ve seen excellent examples of corporations executing changes within several weeks.

Take An Alternative Method Of Measurement
The ‘tried and tested’ strategy often entails firms publishing an annual survey with many questions that focus on obtaining trend and benchmark data rather than revealing how to enhance the employee experience. Employees take their time filling in the survey, with their replies likely dependent on how they feel on that particular day.

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